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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

To help distinguish one person’s opinion from the next, I have given each tester a letter from A to N. And because there are new vibrators launching all the time, I will continue to add products to this list as we are able to test them. No matter where you are in your sexual pleasure journey, you deserve pleasure. That's our mission to create award-winning pleasure products and sex toys that empower everyone to experience elevated levels of connection and intensity. Our mission is to make great sex happen in the lives of many through our delectable collection of adult store sex toys.

With a commitment to quality and ongoing research, TENGA continues to lead the industry, offering a range of products and accessories aimed at empowering individuals to explore their sexuality safely and confidently. Lovehoney Group Limited, established in 2002 in Bath, UK, is a leading online retailer specializing in a diverse range of high-quality sex toys, lingerie, and accessories. With a commitment to sexual wellness, Lovehoney has garnered recognition for its innovative products and exceptional customer service, earning accolades at industry awards such as XBIZ and AVN. The endorsement of LGBTQ+ communities and increased enthusiasm among women for exploring sexual wellness products have further driven market expansion. Additionally, the acknowledgment of sexual activity's role in mental wellbeing has propelled the uptake of sex toys as a safe and manageable means of enhancing intimate experiences.

In particular, adult forums are an excellent place to purchase media buys. 92 percent of people say they trust word-of-mouth recommendations from friends and family over any other type of advertising. For this reason, referral marketing remains an extremely effective form of marketing.

The Sonnet is a fine toy, but our tester preferred the 5 Star Rabbit overall. The 5 Star Rabbit is also covered by a longer warranty (five years versus the Sonnet’s one). Since 2014 we’ve tested a handful of sub-$100 vibrators, finding many of them severely lacking in some respect. For example, we discovered that the Je Joue Mimi worked best on only one setting, and even then it produced uneven vibrations. The Satisfyer Pro 2, which stimulated with suction and seemed like a promising competitor for the Dame Aer, caused our testers occasional discomfort.

Roughly 1 in 3 adults 40-plus say they’ve used a vibrator for solo and partnered sex, according to AARP’s Ageless Desire study. You might be ready to try sex toys to spice up your 50-plus sex play, but where to shop for them can be daunting. An actual store where you can talk to a salesperson and browse might be appealing unless you are afraid of, yikes, is that my neighbor?!

We tried the 6, which is similar in shape and size to a fountain pen. Unfortunately, we found the toy’s vibrations to be a bit buzzy compared to those of the rumbly and similarly shaped We-Vibe Tango (see below). And the Ultra Power Bullet 6’s handle vibrates to an unpleasant degree. While the Luna Ava vibrator is a steal at $30, don’t expect it to replace your Magic Wand anytime soon. We found its vibrations to be more buzzy than rumbly, and the 20 different settings are a nuisance given that there is no back-or-forth button—you have to click through all 20 to return to the one you started with. There is some controversy surrounding the impact of silicone lube on silicone toys, so we decided to conduct our own test.

With the premium male sex toys from Adultscare, which are offered online in India, you can experience the height of gratification and pleasure in your sexual life. No matter what your sexual orientation is, we have the adult sex toys you're looking for! From gender neutral, to gay and lesbian sex toys & accessories, we've got you covered. Our aim is to make your sex experience as fun & pleasurable as possible.

We-Vibe puts couples first with our selection of the most exciting sex toys for couples, including remote sex toys for long distance relationships. Discover how to spice things up and heighten your pleasure – whether together or apart. Keeping sex toys clean is extremely important for helping to prevent sexually transmitted infections, especially if you share your toys with partners. We recommend that you cover your toys with a condom when sharing them with partners, especially if it’s someone with whom you are not fluid-bonded (that is, you typically use barriers for other types of sexual activity). The presence of possibly toxic chemicals in sex toys has been a source of significant concern in the sex-toy-aficionado community.

Satisfyer claims that the toy can operate for up to two hours after three hours of charge time, but the actual time may vary depending on the strength at which you use the toy. We recommend periodically charging the toy to preserve its longevity, rather than allowing the battery to run down completely. You can purchase replacement chargers separately, so you are no longer forced to toss the entire toy if the cord wears out, as is the case with the Original model. Massage therapy is a relaxing indulgence with a variety of proven health benefits.

The Aer is completely waterproof, and its exterior is made from a single piece of soft matte silicone. Because the toy is enveloped in seamless silicone, it is quick and easy to clean. This matte coating has a soft, suede-like texture that feels pleasant against the skin, though we recommend using it with plenty of water-based lube to reduce friction. You can easily wash the Purple Pleasure with gentle soap and water after use, as the toy has an IPX7 waterproof rating (it can safely remain submerged in water up to 1 meter deep for 30 minutes).