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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Not only does this toy have a great handle, but we’re pretty sure Prince would have loved it, too. Whatever you’re looking for, we’ve selected some of the best sex toys on the market to help. Not only will this cock ring help you maintain an erection for longer and pleasurably pulse your penis, but it can also provide a feel-good sensation to your partner.

And while these sexy gadgets may be taking up space in more and more people’s nightstand drawers nowadays, they’re far from a new thing. In fact, the world’s oldest dildo—which was discovered by German archaeologists—dates back to around 28,000 BC. It measured 8 inches long, and even featured etched rings around the head (not unlike today’s ribbed condoms).

If you’re planning on using the dildo during solo sex, Finn recommends a dildo with a suction cup base, like the Avant P1 Pride Freedom dildo. Also known as single-ended dildos, standard dildos most resemble biological penises in shape and function. Anything related to sexual play — not just the usual top-drawer suspects — need to be properly cleaned and stored. Toys should always be cleaned before and after each use to prevent bacteria from building up. "You can't really go wrong with soap and warm water," says Engle.

But if you are feeling sate or if sex has gone downhill in your relationship, sex toys are a great way to spice up your sexual life and reach climax. Brands such as Liberator make firm pillow wedges designed to be placed under your back or below your stomach for deeper penetration and more comfortable gay sex toys. This butt plug from B-vibe actually simulates analingus (getting your ass eaten), thanks to rotating beads at the neck of the plug.

Rabbit sex toys are a popular choice since they target both the clitoris and the G-spot. This pick from Lovense stands out from the rest, thanks to a unique rotating head and a curved, ergonomic design. It’s Bluetooth compatible, which means you can control it via your smartphone from any distance. At 10 inches long, it’s not the most discreet pick on this list—and you won’t find as many setting options as some of the other picks featured here. But considering this toy’s long battery runtime and waterproofness, we absolutely recommend it for both solo and partner play. This bendable vibrator is designed to provide precise stimulation for the G-spot, or wherever else you prefer to use it—it can work for both internal and external use.

Bianca was formerly managing editor of a Kinsey Institute blog and has presented academic research on transgender-youth health advocacy and menstrual biohacking. She/they are passionate about normalizing healthy discussions of sexuality in everyday life. In an earlier version of this guide, we named the CalExotics Silver Bullet as our budget pick. Subsequently we concluded that the pricier but cordless Satisfyer Purple Pleasure offered stronger vibrations, was made of better-quality materials, and was more aesthetically pleasing.

Manipulating product names and/or descriptions, even to comply with legal restrictions, may rub customers the wrong way. Regional expansion can be influenced by various factors, including cultural attitudes towards sexuality, regulatory standards, and evolving consumer preferences. While the industry has traditionally faced varying degrees of stigma, increased awareness of sexual wellness and changing societal attitudes have contributed to the growth of the market globally. As a certified sex educator and sex toy reviewer, Amie has spent her career empowering individuals and couples to embrace their sexuality. Duncan’s initial design of the dildo was made to resemble an anatomically correct penis, featuring a head, veins, and realistic coloring. However, the feminist Williams refused to carry any product resembling a penis.

[We believe] that a healthy community is a key to a healthy business. For example, with the help of a sex swing, "standing" positions that require one partner to support the other’s body weight suddenly become available. "Most beginner kink toys are all about eroticizing erogenous zones that often get ignored, or creating surprising sensations," Wolfe says. Check out b-Vibe’s Cinco anal beads, which have a vibrating option.

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It’s best to reserve any porous toys in your repertoire for solo play, or enjoy shared use with a condom (unless you’re fluid bonded). Playing with an unclean sex toy that’s been stored incorrectly is kind of like eating a loose mint that’s been rolling around in the bottom of a purse or gym bag for a while — sticky and covered in lint. We’re talking everything from cuffs, straps, cock rings, and ball gags to vibrators, butt plugs, and strap on-ons — and everything in between. Raise your hand if you’ve ever tossed a sex toy back into your goodie drawer after a job well done so you could roll over and enjoy the afterglow.