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Join thousands of satisfied customers who trust Lion's Den for their intimate purchases. The e-commerce segment held the largest revenue share of 63.8% in 2023. In the past few years, e-commerce and online male sex toys stores have been the most used platforms for purchasing sexual wellness products. The anonymity in product delivery is a major advantage for customers opting for online purchase of sex toys over brick-and-mortar adult stores. Moreover, the convenience of choosing from a vast variety of products on a single platform at discounted prices provides added benefits. Increasing internet penetration and the number of customers across all age groups who are technology literate and comfortable with navigating e-commerce platforms is expected to boost the sex toys market’s growth.

If you’ve enjoyed using a toy for solo sex, then chances are you’ll like adding one to partner play too. It’s also important to note that you can add toys in at any stage of sex. Some people like to use toys during foreplay, while others enjoy using toys during penetrative sex too.

Affiliate marketing is an excellent option for marketing and branding. In employing affiliate marketing, you partner with another entity, be it an influencer, organization, or business. Then, that entity advertises your product with a link recording any successful sale occurring as a direct result of the entity’s promotion. You’d then compensate the entity a predetermined rate for each sale. If these factors, or any others, have you considering launching your own sex toy business, below is a guide touching on the basic elements you’ll have to consider to have success.

Lelo’s Tiani Duo is a remote-controlled C-shaped vibrator with two vibrating motors that allow the user to experience dual stimulation, inside and out. What set this toy apart from other remote-controlled toys for me was what Lelo calls "SenseMotion Technology," which uses hand sex toys movements to operate the wireless remote. I was curious about this feature and was blown away by how intuitive it made this toy. The Aurora vibe was famously in the goody bags at Cardi B’s 28th-birthday party and was gifted to all her guests, including Megan Thee Stallion, Kylie Jenner, and Teyana Taylor. The waterproof, rechargeable vibe has one easy-to-use button to turn it on and off and cycle through nine different vibrations settings.

You also risk contracting a sexually transmitted infection (STI) or other infection, including gastrointestinal infections. Be the first to know about new product launches, CRAVE Culture editions, and exclusive drops and offers. This extremely targeted marketing helps you reach a very specific potential customer, while also defining your brand through its relation to the influencer’s brand. For this reason, you should properly vet influencers before entering a business relationship with them, as their previous or future tarnished reputation can reflect poorly on your business.