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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry
For instance, in India, there is no law per se which bans sex toys and the legally grey areas have kept the market away from the public. No matter which part of your body you want to stimulate, or how you want to be stimulated, there will be a toy to replicate that feeling. Check out our vibrators, dildos, anal toys, penis toys and bondage and BDSM gear and try something new. Zee Krstic is a content strategy manager for Hearst Magazines, focusing on SEO optimization and other editorial strategies for four brands, including Country Living, House Beautiful, ELLE Decor and VERANDA. Zee produces service-based health coverage, as well as design and travel content, for Hearst brands on a contributor basis; he has written about food and dining for Time, among other publications.
Conversely, some of our transmasculine sources expressed a preference for air-suction or mini stroker toys that can be penetrated over traditional clitoral vibrators. The best-selling is Nymph because of its versatility and unique movements. Nymph features a round, wand-style head perfect for delivering broad external stimulation and rotating, moving to massage the nipples, clitoris or perineum. SVAKOM vibrators are available in a range of designs to stimulate pleasure zones for adults of any gender, sexual orientation and experience level.
The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.
The mass merchandisers segment is expected to witness the fastest growth over the forecast period. Availability of sex toys such as vibrators, vibrating rings, and penile rings has increased in supermarkets, where more shelve space is allocated for these products. Wal-Mart, Sainsbury, ASDA, and Woolworths started the trend of displaying products for sex aid in the wellness aisle along with other products such as pregnancy tests, sanitary napkins, & other care products.
Alabama, for example, passed the Anti-Obscenity Enforcement Act of 1998, which criminalized the sale of sex toys. Under this law, conviction requires you to register as a sex offender. However, these products are often sold in the state under the guise of them being a novelty or educational item.
Larger, established companies are acquiring smaller innovative startups to enhance their product offerings, access new markets, or incorporate cutting-edge technologies. The Macaura’s Pulsocon Hand Vibrator, developed in the 1880s and sold until the early 1900s, was a complex hand-crank vibrator which could produce up to 5,000 vibrations per minute. While it may resemble a tool of torture, this device required considerable effort to use, as one had to hold an end and manually turn a crank handle while placing the other end onto their body. It was advertised as a self-administered treatment for various ailments. Those are pointy shoes that sometimes could reach 45 cm in length.
The Nuri is a product made by sexual wellness brand Tabu, which offers sleek, sophisticated sex toys that cater to your body’s individual needs. It’s the only sex toy on this list that has the ability to heat up; it reaches around 97 degrees Fahrenheit, which is right around your body temperature. This added feature is intended to increase comfort and boost blood flow, so your body can truly relax while you’re using it.
CalExotics, established in 1994 by Susan Colvin, is a leading manufacturer in the adult novelty market, offering a diverse range of high-quality sex toys and intimate lifestyle products. Known for innovation and inclusivity, CalExotics' catalog includes vibrators, dildos, anal toys, and BDSM equipment, catering to various preferences and experience levels. Doc Johnson Enterprises, established in 1976, is a leading manufacturer of adult pleasure products, offering a diverse range of high-quality sex toys including vibrators, dildos, and bondage gear. Renowned for innovation, they've integrated technology like app-controlled toys and VR experiences, while also emphasizing sustainability. With a strong commitment to quality and luminous silicone dildo 23 customer satisfaction, Doc Johnson remains a dominant and trusted presence in the global sex toys market.
And the greatest thing is that today, sex toys, or known as adult toys and sensual toys are literally state-of-the-art and easily accessible. This covers a wide range of items, including vibrators and sex dolls. Any object used in sex can be called a sex toy, whether it's designed for this use or not. Unfortunately, some countries, like India, Indonesia, Thailand, Vietnam, Malaysia, the Maldives, Saudi Arabia, and the United Arab Emirates, have restrictions on sex toys. Do your research ahead of time to avoid the risk of having your vibrator confiscated. When it comes to flying with intimate objects, consult the handy "What Can I Bring?" search tool on the TSA website.
